Video SEO in Hawaii

According to Hawaii SEO expert , Simone Delgado, when users are browsing the internet a video can be what brings them to your site and keeps them there. If they are visiting your site in the first place there is a reason for them stopping by. They want some sort of information or service from you. A video can be an intriguing alternative to a lengthy article to explain what your site offers and to keep the viewer interested.

Just like anything you can’t just post a video on your site and expect high traffic and results. The video must be relevant and entertaining and deliver a message to your audience. Lets say you are selling sunglasses on your site a video can be a good source of advertising your product and be a selling tool to make people stay on your site and browse your line of products. If the video is boring or unrelated to what your site offers then, chances are, the viewer will deem your site as questionable and move on to the next best thing.

SEO videos are also a great way to achieve organic search engine rankings that might not be attainable without optimized multimedia. By tagging your video with appropriate keywords it gives your site a better chance of ranking higher than a site that has similar content but no video. Keep in mind though that just throwing up any random video to gain natural rankings will only hurt your site in the long run. Keep the video appropriate or else visitors to your site will be confused and probably not want to stick around.

Keep the video short and to the point. Have a game plan when producing it so it is a successful addition to your site and does what it is supposed to do. A lengthy, drawn out video will bore viewers and most likely cause them to browse elsewhere. A good SEO video will be inviting, entertaining and to the point. Need help uploading a video for SEO purposes contact us at 201-688-7170.

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Maximize Your Hawaii Business Online

“Small Businesses Drive U.S. Economy” by Robert Longley argues that small business are helping stimulate the economy by creating new jobs, contributing revenue and encouraging consumer spending.  He quotes Chief Economist of the Office of Advocacy, Dr. Chad Moutray,“Main Street provides the jobs and spurs our economic growth. American entrepreneurs are creative and productive, and these numbers prove it.”

Hawaii Businesses Grow with Online Presence

Many people in Hawaii are taking to the entrepreneurial spirit and are choosing to start their own small businesses.  Due to the fact that the economy has drastically plummeted in recent years, people are losing jobs and are unable to support large-scale business operations and costs.  So, they are becoming wiser, more efficient and conscientious of their expenses, and are ultimately deciding to take their businesses online. This is a very smart move, but success will always depend upon the abilities of the e-commerce websites small businesses build.

The most crucial element of a successful online business is the company’s website.  If the website is poor, lacks strategic internet marketing or is not capable of delivering quality traffic, the business will ultimately fail.  Small business owners will likely be in a hurry to get their internet operations going, but it is extremely important that they do not forsake quality web development to save a little time. Therefore, one of the best things small businesses owners can do when they want to build an effective website in minimal time is to work with a company that specializes in fast web design.

Companies that are dedicated to web design and development will be able to create a business website that is not only attractive, but that is also a reliable internet marketing tool that delivers great return on investment.  Online marketing companies that offer fast web design services will be able to have a website developed and launched within a short amount of time.  In just 30 days, a website could go from inception to completion and a small business could instantaneous begin selling their products and marketing their services.

Remember, every day you are not online, or every time your website under delivers, you will lose customers and money. With the economy being so poor, you simply cannot afford to waste your time or you hard earned money. For this reason, choosing to work with a web design company that promises quick project time frames, innovative e-commerce solutions and feasible internet marketing plans is the best way to go.  Simply put, if you are looking to move your small business online, fast web design is the way to go!

Contact Simone Delgado of Arias and Delgado Consulting Group, a Hawaii SEO company, for help positioning your website on the top spots on Google for relevant keyword phrases.

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SEO Is the Way to Go

If you own a business website in Hawaii, you already know that your continued success depends upon the amount of traffic you receive. Websites that do not deliver traffic are completely ineffective and can lead to lost money, time and immense frustration. Every business website owner covets traffic and wants users to visit their sites because they know that a user can quickly turn into customer.

Arias and Delgado Consulting Group offers Hawaii SEO, link building and strategic internet marketing techniques. These will help users find businesses and direct traffic to sites. But, what happens after a user visits your business site? Whether they stay or exit will depend upon what your website has to offer. This means that you must be more creative when it comes to your internet marketing plans.

Visit any high-performance business website and what you will discover are innovative online marketing tools that not only deliver users, but also engage users. Instead of the traditional list of services, mission statements and About Us pages, Page One Solutions utilizes more creative SEO and many online marketing tactics like blogs, photos, videos and applications to keep visitors intrigued.

This new wave of internet marketing comprehends fun features that attract customers. If you think it is time to become more inventive with your marketing in Hawaii, these are some of the marketing tools that Page One Solutions offers:

1) Photos: no amount of copy can convey what an image can. If you run a business, why not include artistic photos of your products and your work? Often times, people want to see a product or be able to have a visual measure of your professional abilities. If they like what they see, they will most likely contact you. This is a great way to impress your website users and you can make this feature interactive by adding commenting capabilities. Additionally, you could create an account on Flickr, a well-liked photo hosting website that allows users to create custom photo galleries and interact with other people.

2) Videos: no user wants to spend time reading text. With users spending meager seconds on a website, you need to engage their interest fast and nothing accomplishes this as efficiently as videos. Online videos are viral and some of the most highly-trafficked websites are those committed only to hosting videos, like YouTube. By paying attention to this trend and keeping up with it, you will lure in customers and also have a chance to make a great first impression.

3) Blogs: blogs are great in terms of user engagement. Many businesses are using blogs to talk about their experience, to share funny industry related stories and to draw attention to their professional services. Users gravitate toward blogs because they are personal, opinion based and a quick way to make a connection.

4) Search Engine Optimization services and Google Page One Management. This is the core of your business´ success. A well-positioned website is a successful one. The only –and most effective- way of making your site visible to users is optimizing it and positioning it on the first page of the most popular search engines.

In terms of generating traffic, attracting customers and monetization, Page One Solutions offers creative marketing tools. SEO combined with other social media tactics is the way for businesses to go because the longer a user stays on a website, the more time businesses will have to captivate attention and successfully sell their services. In the highly competitive world of the internet, it is not enough to just be there. It is pivotal that users see you. At Page One Solutions we will bring your business to the top and make it visible to everyone.

For more information on our SEO services in Hawaii, contact us. Let your business be seen with Arias and Delgado Consulting Group.

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The Pillars of SEO

The top websites on Google, Yahoo and Bing are positioned where they are for a reason and they work to maintain their position on a daily basis. If your online campaign is not structured to compete with and overtake these top sites, your website will remain in a perpetual state of playing catch up.

Search engine and internet marketing is all about determining the right ingredients for success. Once achieved, the results can surpass all expected goals. The secret is to determine the right strategy for your industry and niche.

Even in today’s ever changing search engine arena, there are still a few factors that are universal for an effective campaign. A website should contain the following foundation building blocks:

  1. Quality non-duplicate content Definition: Content is the text and all of the words that appear on your website. Non-duplicate means that your content doesn’t appear anywhere else. Quality by definition is something that provides a value to the end user – your visitor.
  2. Quality links from trusted sources Definition: A link from one web page to another web page acts as vote of popularity. The more quality links you have, the more popular you may become. The stress is on the “may become” because not all links are created equal.

A link from a trusted website (for example: a highly ranked informational website in your industry that mentions your site in an editorial aspect) is going to have a lot more weight (for linking purposes) than a link from a new blogger who just made his first post or a link from a “links page” from a reciprocal link request. With that said, trying to game the system by only going after a links “perceived value” is a very bad idea.

There are other crucial aspects that will effect your campaign, but these two foundation building blocks should be incorporated into your website – if you desire more visibility and increased exposure on the search engines and the internet.

There are many ways to incorporate the above strategies. Some of the widely used methods include; blogging (plus networking with like minded bloggers and social media sites for exposure and links), article/tutorial creation (plus distribution and syndication) and social media marketing – such as online networking, podcasting, video logging (aka vlogging, video blogging and video casting) and social bookmarking.

Please remember that these are just some of the very basic aspects to consider when developing and/or enhancing a SEO, search engine marketing or local internet marketing campaign. If you prefer immediate one-on-one assistance, contact us for a free confidential consultation.

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